Make Airbnb irrelevant!
In any aspect of life, a positive guest experience can go a long way towards creating loyal customers and brand champions. However, the need for positive experiences is dramatically amplified in the hospitality industry. When asked about the forms of information used to plan a holiday, 69% of respondents in our Consumer Travel Insights Report used online review sites, and 51% relied on personal recommendations.
According to STR, 37% agree that Airbnb provides a more authentic experience than hotels
